ITALIAN TASTE SUMMIT 2022 B2B at Palazzo Serbelloni
By Carol Agostini
Create relationships in the world of wine: this is the aim of ๐๐ญ๐๐ฅ๐ข๐๐ง ๐๐๐ฌ๐ญ๐ ๐๐ฎ๐ฆ๐ฆ๐ข๐ญ, conceived by Joanna Miro, – economist, marketer, broker with more than 30 years of professional experience, as well as the owner of the brand of the same name and CEO of the Wine Global Aspect group, has been dedicated to the world of wine and the constant deepening of specific knowledge of the Italian wine and food terroir for almost 15 years.
Now in its 6th edition, the event is expanding by creating a new format still focused on B2B but finally also focusing on Italy. Vino al Vino is born, aimed at Italian buyers and the national territory with the doors open to final consumers.
Palazzo Serbelloni, for years the most sought-after venue in Milan, has been selected for this edition. Its halls host art exhibitions, conferences, fashion shows, events by major brands such as ๐๐ญ๐๐ฅ๐ข๐๐ซ ๐๐ฐ๐๐ซ๐จ๐ฏ๐ฌ๐ค๐ข, ๐๐ซ๐ฆ๐๐ง๐ง๐จ ๐๐๐๐ซ๐ฏ๐ข๐ง๐จ, ๐๐ซ๐ฎ๐ฌ๐ฌ๐๐ซ๐๐ข, ๐๐๐ฑ ๐๐๐ซ๐, and others.
Palazzo Serbelloni will be the place for interconnections between Italian wineries, consortia and buyers, the public and, as always, the best of foreign key players from all over the world such as Japan, Hong Kong, USA, Mexico, Canada, Russia, Great Britain, Switzerland and other European nations (including those from the East).
From 23rd to 25th October 2022, this scenario properly representative of Italian heritage will be transformed into the ideal and concrete bridge for Italy (B2B & B2C) and between Italy and the key markets of Italian wine in the world (B2B).
Two distinct moments will therefore be created to ensure focused and specialised appointments on different territories.
Italian Taste Summit, on 23 and 24 October, specialises in B2B to establish relationships with foreign countries. It will feature:
โ80 wineries in the export space
โ30 wineries in the Italy space
โ40 journalists from the main Italian and foreign publications
โother trade operators and companies from sectors related to the wine world
โthe Gala Dinner Party at this sixth edition is hosted by the Academy of a three-starred chef in Italy and multi-starred in the world. The dinner will involve companies focusing on brand visibility.
Vino al Vino with a focus on B2B and B2C ITALIA to deepen relations in Italy, will take place on 25 October, again at Palazzo Serbelloni. The Vino al Vino format will consist of the following appointments:
โBusiness B2B meetings with 40 Italian buyers
โMasterclasses and tastings with international critics and journalists from leading Italian wine and lifestyle publications
โMasterclasses and thematic tastings dedicated to the public
โWalk-around tastings for consumers
Italian Taste Summit and Vino al Vino are 2 formats, 2 separate events, independent in terms of organisational and fiscal management.
Another new feature of the next event is the inclusion, no longer symbolic, of the Nobili Terrae Award.
It is an award structured in today’s marketing key, strongly identifying and commercial at the same time, given the involvement in the Jury of buyers as well as leading professional members of the Technical-Scientific Committee born spontaneously during the previous edition held at Masi Agricola
OccasionItalian Taste Summit is an important opportunity to convey the identity values of the companies participating in the event, and to initiate strategic collaborations with the business and communication worlds.
Why is this business export event successful?
One of the keys to the success of ๐๐ญ๐๐ฅ๐ข๐๐ง ๐๐๐ฌ๐ญ๐ ๐๐ฎ๐ฆ๐ฆ๐ข๐ญ is the presence, year after year, of a growing number of #buyers and ๐จ๐ฉ๐๐ซ๐๐ญ๐จ๐ซ๐ข ๐๐๐ฅ ๐ฏ๐ข๐ง๐จ.
#80 wine importers and distributors from over twenty countries, including ๐๐ญ๐ญ๐๐ญ๐ข ๐๐ง๐ข๐ญ๐ข, ๐๐๐ง๐๐๐, ๐๐๐ฌ๐ฌ๐ข๐๐จ, ๐๐ซ๐๐ฌ๐ข๐ฅ๐, ๐๐ง๐๐ข๐, ๐๐ข๐๐ฉ๐ฉ๐จ๐ง๐, ๐๐๐ณ๐๐ค๐ก๐ข๐ฌ๐ญ๐๐ง, ๐๐ฌ๐ญ๐จ๐ง๐ข๐, ๐๐ฌ๐ซ๐๐๐ฅ๐, ๐๐ฅ๐๐ง๐๐, ๐
๐ซ๐๐ง๐๐ข๐, ๐๐ง๐ ๐ก๐๐ซ๐ข๐, ๐๐ฎ๐ฅ๐ ๐๐ซ๐ข๐, ๐๐๐ง๐ข๐ฆ๐๐ซ๐๐, ๐๐ค, ๐๐ซ๐ฅ๐๐ง๐๐, ๐๐ฅ๐จ๐ฏ๐๐๐๐ก๐ข๐.
THE MISSION
To initiate relationships between wineries representing high value terroir of origin and importers, critics and journalists from multiple countries and continents.
To organise appointments and wide-ranging in-depth discussions.
The locations chosen to develop the business projects and events are refined and intrinsically Italian in style, located on historic, evocative territories that are suitable places for appropriate hospitality and the identity expression of the wineries involved from all over Italy.
Through her experience in the field of internationalisation and the transparency of logistical processes, Joanna Miro and all her staff are able to professionally support participants in optimising the achievement of their goals.
PROGRAM ITALIAN TASTE SUMMIT
Sunday 23 October Foreign B2B
9:00 – 13:00 B2B export
13:00 – 14:00 Lunch
14:00 – 18:00 B2B Export
Press
10:00 – 12:30 Seminar CTS (Marketing/Enology)
14:30 – 17:00 CTS Seminar (Marketing/Enology)
10:00 – 18:00 Press all: Masterclasses including wineries with the Premium package (45 min. set)
19:00 – 20:00 Press Conference with Final Tasting (wines, spirits, food and more), this press area includes wineries with the Silver package
20:30 – 23:00 Gala Dinner
Monday 24 October B2B
9:00 – 13:00 B2B export
13:00 – 14:00 Lunch
14:00 – 18:00 B2B export
Press
9:30 – 10:00 All Press: Winery Presentations with the Gold Package (15-20 min per winery)
10:00 – 18:00 Print all: the Masterclasses including wineries with the Premium package (45 min set) End of work in export.
WINE to WINE Tuesday 25 October B2B Italy
9:00 – 17:00 Walk around tastings for profiled Winelovers i.e. Masterclass participants (possibility of sale)
13:00 – 14:00 Cellar lunch
B2B and B2C
10:00 – 13:00 Thematic Masterclasses (45 min)
18:00 Closing B2B and B2C Italy
Event website: https://www.italiantastesummit.com/
Partner Agency od Papillae: https://www.foodandwineangels.com/
https://carol-agostini.tumblr.com/
