Tag: anteprimalaltratoscana

ANTEPRIMA L’ALTRA TOSCANA 2024

By Carol Agostini

January 2024

The third edition of “L’Altra Toscana” is set to conclude the Preview Week in Florence on February 19th at Palazzo degli Affari.

Eighteen designations will present their new vintages, revealing a different aspect of Tuscan winemaking. The association “L’Altra Toscana” currently represents 40% of the regional bottled production.

L’Altra Toscana, the unified voice of Tuscan wine, continues its tradition of unveiling new vintages to journalists and industry professionals. On February 19th, the Palazzo degli Affari in Florence will host a wine tasting featuring PDO and PGI wines from Maremma Toscana, Montecucco, Montecucco Sangiovese, Orcia, Cortona, Valdarno di Sopra, Terre di Pisa, Chianti Rufina, Terre di Casole, Grance Senesi, Montescudaio, Suvereto, Val di Cornia, Rosso della Val di Cornia, Carmignano, Barco Reale di Carmignano, and Vin Santo di Carmignano e Toscana. The event is organized by the “L’Altra Toscana” association, bringing together fourteen consortia, covering 40% of Tuscany’s total production.

The protagonists of the February 19th event will be these lesser-known territories, where vines have been cultivated for centuries. Alongside local historical producers, renowned names in Italian oenology will bring quality and identity to the glasses, intriguing enthusiasts and the market. In previous editions, over 300 labels were tasted, and this year will also offer thematic paths, with various focuses, to facilitate the tasting experience.

“With the strategy of unity, which has proven successful in past editions of this Preview, we want to highlight the countless diversities that characterize us,” explains Francesco Mazzei, head of the “L’Altra Toscana” Association and president of the Consorzio Tutela Vini della Maremma Toscana. “The goal is precisely to promote territories and wines distinguished by ever-higher quality peaks, enriching the wine offering of one of the most established wine regions, which still has much to reveal.”

VEDI ANCHE: https://www.papillae.it/chianti-classico-collection-event-not-be-missed/

Once again, the direction of “L’Altra Toscana” is entrusted to Scaramuzzi Team, based in Florence, with extensive experience in organizing events, particularly in the wine sector.

As usual, the “Anteprime di Toscana” Week will be inaugurated by PrimAnteprima, an event promoted by the Tuscany Region in collaboration with the Chamber of Commerce of Florence, organized by PromoFirenze and Fondazione Sistema Toscana. PrimAnteprima 2024 is scheduled for February 14th in Florence.

L’ALTRA TOSCANA – February 19, 2024

FIRENZE Palazzo degli Affari, Piazza Adua, 1

9:00 AM – 7:00 PM – Entrance by reservation only / from 9 AM to 2 PM reserved for journalists

INFO FOR JOURNALISTS: simonetta@zedcomm.it

INFO FOR INDUSTRY PROFESSIONALS: scaramuzzi@scaramuzziteam.com